One of my favorite recent projects I worked on was with Boop, where I helped lead content creation, TikTok strategy, video editing, motion design, copywriting, community engagement, creator sourcing, and social growth strategy.
A huge focus for me was building content that felt platform native and story driven rather than overly branded. From content systems in Notion to hook strategy, retention focused editing, analytics reporting, and creator collaborations, this project really blended both the creative and strategic side of what I love doing.
I also helped shape content around travel storytelling, audience engagement, and scalable social systems designed for growth across short form platforms.
Excited to finally share more of the work behind the scenes.
Platform native over overly branded is the entire growth thesis for content in 2026. Travel storytelling especially loses the second a creator tries to make it look like an ad. Boop reads like it earned its audience instead of buying it. The Notion driven hook system is the part...
Really appreciate this perspective. That was honestly one of the biggest goals with Boop, making the content feel native to the platform first while still building trust in the product naturally through storytelling.
And completely agree on the hook system. A lot of the...
Really impressive how many different creative and strategy layers came together in this project. Love the focus on building content that actually feels native and engaging instead of overly polished for the platform 👏
A POV nostalgia reel I created for my faceless account, Pop Culture Nostalgia: alarm clock, posters on the wall, the walk to the Halloween store and the candy aisle.
Every shot is AI-generated and art directed to feel like a still from an early 2000s teen movie: 35mm film look, warm golden undertone, hands-only POV, no faces.
Posting it on October 29 is a nice touch. Hands-only POV is a smart call too; it keeps you inside the memory and avoids the face consistency problem that usually gives an AI sequence away.