Boop | TikTok Content and Strategy

Company: Boop Role: Social Media Strategist & Content Creative

I created and managed Boop’s social media content workflow from ideation to publishing.

This included:

Building and organizing content calendars in Notion

Developing weekly and monthly TikTok content strategies

Planning hooks, captions, CTAs, and publishing cadence

Trend forecasting and adapting content to platform behavior

I developed Boop’s TikTok strategy with an emphasis on:

Strong first-second hooks

SEO-driven travel content

Saveable and shareable destination videos

Community-focused engagement tactics

Content formats included:

“This is your sign to book…”

POV travel storytelling

Bucket-list destination edits

“24 hours in…” travel series

Movie based Destinations

Carousels

The overall direction prioritized storytelling over direct selling to create stronger audience trust and engagement.

I edited and creatively directed short-form vertical content optimized for TikTok performance, while also incorporating motion design elements to elevate the visual storytelling and branding.

This included:

Retention-focused editing

Motion graphics and animated text overlays

Hook-first pacing

Story sequencing

Audio trend integration

Thumbnail direction

Caption timing optimization

Dynamic transitions and movement-based edits

Branded visual elements for stronger content recognition

The combination of editing and motion design helped create content that felt polished while still remaining native to TikTok’s fast-paced and authentic style.

I handled copywriting across Boop’s social content, including:

TikTok captions

Hooks

CTA copy

SEO-driven descriptions

Hashtag strategies

Comment engagement responses

The tone focused on being conversational, aspirational, and experience-driven while avoiding overly corporate or ad-heavy language.

I also optimized captions and copy for search discoverability by integrating destination keywords and travel-intent phrasing.

I actively managed engagement within the comment sections to strengthen community interaction and brand relatability.

This included:

Responding to viral comments

Building creator relationships through engagement

Creating personality-driven comment replies

Encouraging conversation loops

Supporting audience retention through active interaction

Rather than generic engagement, responses were written to feel authentic and community-oriented, helping the brand feel more human and approachable.

I analyzed content performance on a weekly basis to optimize reach, engagement, and overall content effectiveness.

This included:

Monitoring engagement metrics and watch time

Tracking high-performing hooks and formats

Identifying audience behavior trends

Adjusting content strategy based on performance insights

Reporting on growth patterns and engagement shifts

Recommending creative optimizations for future content

Beyond content creation, I also supported Boop’s UGC initiatives by leveraging my existing creator community and network.

This included:

Providing access to my curated UGC creator roster

Connecting the brand with creators aligned with Boop’s audience and visual style

Assisting with creator sourcing and collaboration opportunities