Boost Your Brand: TikTok Strategy & Content Creation ExpertiseBoost Your Brand: TikTok Strategy & Content Creation Expertise
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Jen's avatar
pro
β€’ 1d
One of my favorite recent projects I worked on was with Boop, where I helped lead content creation, TikTok strategy, video editing, motion design, copywriting, community engagement, creator sourcing, and social growth strategy.
A huge focus for me was building content that felt platform native and story driven rather than overly branded. From content systems in Notion to hook strategy, retention focused editing, analytics reporting, and creator collaborations, this project really blended both the creative and strategic side of what I love doing.
I also helped shape content around travel storytelling, audience engagement, and scalable social systems designed for growth across short form platforms.
Excited to finally share more of the work behind the scenes.
Vyudu's avatar
β€’ 11h
Platform native over overly branded is the entire growth thesis for content in 2026. Travel storytelling especially loses the second a creator tries to make it look like an ad. Boop reads like it earned its audience instead of buying it. The Notion driven hook system is the part...
Jen's avatar
pro
β€’ 1h
Really appreciate this perspective. That was honestly one of the biggest goals with Boop, making the content feel native to the platform first while still building trust in the product naturally through storytelling.
And completely agree on the hook system. A lot of the...
Zain's avatar
pro
β€’ 1d
Cleann 🫧
Jen's avatar
pro
β€’ 1d
Appreciate it πŸ™Œ
Madob 's avatar
Nice work!
Jen's avatar
pro
β€’ 1h
Thank you!
Anita's avatar
This is awesome!! Looks very smooth and satisfying
Jen's avatar
pro
β€’ 1h
Thank you!! That was definitely the goal, making everything feel smooth, natural, and easy to engage with. πŸ™Œ
Min's avatar
β€’ 8h
Very clean and smooth!
Jen's avatar
pro
β€’ 1h
Thank you!!πŸ™Œ
kolawole's avatar
This is clean and very well executed. You made it look effortless, which usually means a lot of work happened behind the scenes. Can you walk us through how you approached it from start to finish?
Jen's avatar
pro
β€’ 1h
Thank you, I really appreciate that. I can’t speak too much on the full behind the scenes process due to the nature of the contract, but the high-level approach was rooted in strategy first. I focused on understanding the audience, building a content system that felt native to...
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