For me, branding is not about being louder. It’s about being clear. Clear in positioning, clear in structure, clear in how the company presents itself at every touchpoint.
I approach identity from a founder perspective. The goal is to build...
A handmade luxury lingerie brand built around precision, femininity and confidence.
My task was to create a visual language that feels refined and intimate without overdesigning it. The balance was critical. Too much and it becomes loud. Too little and it loses...