As the founder, I created the full brand system: logo, visual identity, packaging, product design, Shopify website design and development, marketing creatives, paid ads, and social media content.
For me, branding is not about being louder. It’s about being clear. Clear in positioning, clear in structure, clear in how the company presents itself at every touchpoint.
I approach identity from a founder perspective. The goal is to build...
A handmade luxury lingerie brand built around precision, femininity and confidence.
My task was to create a visual language that feels refined and intimate without overdesigning it. The balance was critical. Too much and it becomes loud. Too little and it loses...