Creative Branding & Visual Identity for Women's StreetwearCreative Branding & Visual Identity for Women's Streetwear
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Mikhail Yakovlev
pro
• 2d
Designed a complete brand and visual identity for Moréa, a bold women’s streetwear concept built around confidence and attitude.
The idea behind the brand is simple: women who own attention. They are independent, fearless, and unapologetically themselves. They make their own rules, turn heads, and never ask for permission.
For this project I created the full visual system including the logo system, typography, color palette, patterns, packaging, and campaign visuals across billboards, digital screens, social media, and apparel applications.
The goal was to build a striking identity that instantly captures attention and reflects the brand’s core message: Make Him Look Twice.
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