Complete Visual Identity Design for Moréa

This section presents the clothing pieces sold by Moréa. The goal was to show the range of outfits and establish the overall fashion direction of the brand — bold, expressive streetwear with a feminine attitude.

A large-scale screen concept designed for exhibitions and fashion events. The goal was to create a bold visual that immediately captures attention and reinforces the campaign message “Make Him Look Twice.” The oversized typography and Toxic Lime color ensure high visibility in large physical spaces.

Packaging design developed to extend the Moréa visual identity into physical products. The Toxic Lime color, bold typography, and monogram pattern reinforce brand recognition while making the box visually striking and consistent with the campaign aesthetic.

Outdoor billboard concept designed to maximize visibility in urban environments. The bold typography, large-scale imagery, and Toxic Lime color ensure the campaign message “Make Him Look Twice” stands out instantly and captures attention from a distance.

A mobile campaign concept showing how the Moréa visual identity adapts to digital platforms. The layout uses bold typography, circular compositions, and the Toxic Lime color to create strong, scroll-stopping visuals designed for social media and mobile advertising.

Instagram content concept showing how the Moréa visual identity translates to social media. The layouts use bold typography, strong color contrast, and expressive imagery to create eye-catching posts designed to stop scrolling and maintain a consistent brand presence online.

The Moréa logo system includes a primary and secondary mark designed for different brand contexts. The primary logo communicates elegance and clarity, while the secondary logo adds a more expressive and experimental element to the visual identity.

The brand uses Monument Extended as its primary typeface. Its bold, geometric forms create a strong and modern visual presence that reinforces the confident and attention-driven character of Moréa.

The Moréa color palette is built around the signature Toxic Lime, creating a bold and instantly recognizable identity. Supporting colors add contrast and energy, allowing the brand to stay expressive while maintaining a strong visual consistency across all applications.

A visual showcase highlighting Moréa’s clothing style and attitude. The composition combines fashion imagery, typography, and brand elements to present the aesthetic direction of the brand while reinforcing its bold and attention-driven identity.

Application of the Moréa logo on fabric through embroidery. This demonstrates how the identity translates to apparel, maintaining clarity and recognizability while reinforcing the brand presence on physical garments.

Moréa represents confidence, freedom, and bold self-expression. The brand encourages its audience to be unapologetically themselves and embrace individuality, reflecting a mindset where women feel empowered to do whatever they want without limits.

This project developed a complete visual identity for Moréa, a bold women’s streetwear brand. The work included the logo system, typography, color palette, patterns, packaging, apparel applications, and a full campaign concept across billboards, exhibitions, and digital platforms.

The goal was to create a distinctive and attention-driven identity built around the signature Toxic Lime color, bold typography, and expressive visuals. The system was designed to be highly recognizable, flexible across different media, and strong enough to stand out in crowded urban and digital environments.

As a result, the Moréa identity establishes a clear and memorable brand presence. It communicates confidence, femininity, and rebellion while visually positioning the brand as something striking, modern, and impossible to ignore.