Mikhail Yakovlev
Brand Identity Designer with Founder Experience
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- Rating
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Complete Visual Identity Design for Moréa
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Moréa - Streetwear Brand Identity.
“Make Him Look Twice.”
A bold campaign exploring contrast, oversized typography and attention-driven design.
The neon lime color acts as a signature element meant to stand out in urban spaces like billboards and digital screens.
Design created in Figma (https://www.figma.com/), motion developed in Jitter (https://jitter.video/)
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mOdus Hotel Brand Identity Development
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Modus is a contemporary urban boutique hotel built around architectural clarity, controlled warmth, and quiet confidence.
The identity avoids decorative luxury and instead focuses on structure, proportion, and atmosphere. Inspired by the building’s curved facade, warm wood tones, and evening light, the visual system balances deep greens, muted brass accents, and restrained serif typography.
The language of the brand reflects the hotel itself. Urban yet intimate. Modern yet timeless. Every element supports a cohesive experience where design is intentional and hospitality feels personal rather than performative.
Modus positions itself not as spectacle, but as presence. Luxury here is measured in precision, materiality, and atmosphere.
Credits :
Animation: @Jitter
Graphic Design: @Figma
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