The final mark looks simple, but it wasn’t designed by asking,
“How can I make this look unique?”
It started by asking,
“What’s the simplest way to express the idea?”
The more I removed, the clearer it became. Simplicity isn’t the absence of thinking. It’s usually the result of a lot of it.
Many dessert brands compete on flavour.
But before customers taste your product, they experience your brand.
That was the challenge behind Lieto. The brand struggled to stand out in a crowded dessert market. We set out to create an identity that felt playful, memorable and...
When did speed become more important than the creative process?
Recently, I experienced something that made me reflect on how AI is changing the way businesses approach design.
My team and I were working on a creative project. We explored different directions, presented our work,...
Hey people! Presenting to you one of the client works that has been going on for me on September. Introducing Kaya, a traditional yet modern "Kopitiam".
Kopitiam - Traditional Cultural Restaurant
The concept of these work is to showcase the passion of the kitchen. How every...
CHA9 — Tea-Based Cocktail Branding
Blending traditional tea culture with modern cocktail culture through a distinctive visual identity, pattern system and playful brand world.
