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The final mark looks simple, but it wasn’t designed by asking,
“How can I make this look unique?”
It started by asking,
“What’s the simplest way to express the idea?”
The more I removed, the clearer it became. Simplicity isn’t the absence of thinking. It’s usually the result of a lot of it.
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Started with a simple idea and kept refining the little details.
I think two levels is right for a logo.
You get it on the first read. Then later you notice the second thing.
If it goes a level deeper, it's usually the designer being too clever. And then the team tends to stop using the logo.
Some designs deserve to be presented a little differently.
I wanted to give Architecttura a visual treatment that felt closer to architecture itself. Something tactile, cinematic, and a little unexpected.
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