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The final mark looks simple, but it wasn’t designed by asking,
“How can I make this look unique?”
It started by asking,
“What’s the simplest way to express the idea?”
The more I removed, the clearer it became. Simplicity isn’t the absence of thinking. It’s usually the result of a lot of it.
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Tricore was built around a simple visual concept:
three connected elements working together as one system.
No unnecessary details.
No visual noise.
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A strong logo should still be recognizable when:
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That's the standard I try to design for.
What's your first impression of this identity?
👇 One word only.
System. The three pieces lock into one mark, and it still reads clean when scaled down.