The final mark looks simple, but it wasn’t designed by asking, “How can I make this look unique?”...The final mark looks simple, but it wasn’t designed by asking, “How can I make this look unique?”...
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Xavier Alexander's avatar
Xavier Alexander Kwan
• Jul 25
The final mark looks simple, but it wasn’t designed by asking,
“How can I make this look unique?”
It started by asking,
“What’s the simplest way to express the idea?”
The more I removed, the clearer it became. Simplicity isn’t the absence of thinking. It’s usually the result of a lot of it.
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