About page for a freelance product designer. Dropped a real photo into the middle of the giant headline type instead of running it as a separate hero image, it works as punctuation and portrait at once.
Curious if anyone else has used a photo as a character mid headline like that.
How do you make a blog's featured post stand out without just making it huge? Went with a filled color tag on the featured story's category pill here, the grid posts underneath stay pale outline only.
Small detail, but it ends up doing most of the hierarchy work before you even read the headline.
About page for a real estate agency. Most of these lean soft and neutral with icon trust badges, this one goes bold black sections and condensed all caps instead, reads more fashion brand than brokerage.
Curious how far you can push real estate away from "safe and beige" before it stops reading as trustworthy.
Pricing page for an assisted living facility. Made the middle plan the only one with color and a filled button, everything else stays neutral so your eye lands there before you even read the price.
Curious how other pricing pages steer the eye without just making the middle box bigger.
Homepage for a luxury rental brand. Went with a full aerial drone shot as the hero instead of the usual interior close up, makes the location the pitch instead of the finishes.
Still not sure if it undersells the actual homes though.
