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Kept going back and forth on whether a skincare footer needs photos at all. On Auréva, a skincare template, I ended up running a strip of mostly black and white portraits edge to edge right above the copyright line, with a faint giant wordmark behind it.
Do you all treat the footer as one last brand moment or just a sitemap?
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Great branding kit Alex 🎉🎉
The photography does a lot of the work here. Cream background lets it breathe.
Website Redesign for Optimability, an all-in-one system running your health and performance
Optimability is a done-for-you health system for founders, built by Martin Nikolov and Ioan Popov in Vancouver. Instead of giving clients another plan to follow, they handle everything for them: chef-prepared meals, in-home blood tests, personal trainers who come to you, DNA and microbiome testing, a coaching team, and an app that brings it all together.
It was up to us to create a completely new flow for the website and add everything that was missing before the redesign, but in a thoughtful and smart way.
We rebuilt the website around one goal: show a founder, step by step, that Optimability gives him everything he needs.
Full case study coming soon on the website of the agency my friend and I are launching.
Great work man