Zhenya Mar
Product Designer ex-VC | Growth & Revenue UX | Mobile, Web
New to Contra
Zhenya is ready for their next project!
Beeline Family — Beeline Mobile App
Context
Beeline Family lets users group multiple numbers under one account and manage shared minutes, SMS, and data. The product faced low conversion, complex management, and high call center load.
My Responsibility
I worked directly with the...
Plan UP — Beeline Mobile App
Plan UP was Beeline’s most premium mobile tariff built to increase long-term customer value through gamification, loyalty mechanics, and flexible plan customization.
I owned product logic, user flows, and UX/UI end-to-end, working closely with product,...
Vio (Telegram-native classifieds).
Me as a founding designer
Context: Vio is a classifieds product that runs fully inside Telegram in Uzbekistan. People were already buying and selling through chats, but it was messy, hard to search and impossible to scale or charge for...
EasyGrocer. A 0→1 grocery product built around
savings and trust.
Me as a founding product designer
Context: EasyGrocer is a product for people who buy groceries for a two-person household and feel they overpay. You add your usual list, EasyGrocer shows which nearby store is...
