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Beeline Family — Beeline Mobile App
Context
Beeline Family lets users group multiple numbers under one account and manage shared minutes, SMS, and data. The product faced low conversion, complex management, and high call center load.
My Responsibility
I worked directly with the Product manager and owned product architecture, user journeys, and UX/UI
What I Did
- Rebuilt core architecture and key user flows
- Improved onboarding, limits, balance visibility, and invitations
Business Impact
- Family section conversion increased
- Call center load reduced
- New customer segments identified
- Reduced churn risk via better spending control
- 75% of family owners topped up connected numbers, leading to
- 80% of debtors clearing negative balances
- Up to +30% NPS growth
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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