EasyGrocer. A 0→1 grocery product built around savings and trust. Me as a founding product design...EasyGrocer. A 0→1 grocery product built around savings and trust. Me as a founding product design...
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Zhenya Mar
• Dec 28
EasyGrocer. A 0→1 grocery product built around savings and trust.
Me as a founding product designer
Context: EasyGrocer is a product for people who buy groceries for a two-person household and feel they overpay. You add your usual list, EasyGrocer shows which nearby store is cheaper for the whole basket and how much you save.
What I did - Acted as product and UX lead next to the founder. - Designed the full flow: first touch → list → store comparison → choice where to buy.
Results - The team got a clear zero-to-one product: users, problem, flows and money model. - A high-fidelity flow from first touch to savings screen is ready for build and fundraising. - In alpha tests about 80% of users reached the basket screen; most drop-off came from bugs, not from the concept or UX.
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