Plan UP — Beeline Mobile App Plan UP was Beeline’s most premium mobile tariff built to increase l...Plan UP — Beeline Mobile App Plan UP was Beeline’s most premium mobile tariff built to increase l...
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Zhenya's avatar
Zhenya Mar
• Dec 28
Plan UP — Beeline Mobile App
Plan UP was Beeline’s most premium mobile tariff built to increase long-term customer value through gamification, loyalty mechanics, and flexible plan customization.
I owned product logic, user flows, and UX/UI end-to-end, working closely with product, analytics, and engineering teams for 10 months. I shaped engagement and monetization loops that connected daily user actions to business metrics.
Business impact: • $23M revenue generated • 3M new users acquired in one year • ARPU and CLTV growth • Increase in Plan UP upgrades • Improved retention and DAU
Product DesignUX DesignFigmaWeb Design
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Anna 's avatar
Anna Podrez
pro
• Jan 2
This feels well thought through, not just visually polished. The hierarchy and rhythm make it easy to scan, and nothing feels overdesigned. Everything feels connected and consistent. 👍👏
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