Vlad Kutepov's Work | ContraWork by Vlad Kutepov

Vlad Kutepov

Web Design, Product Design, Visual Design

Adelaide SA 5000, Australia

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Adelaide SA 5000, Australia

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An executive with 20 years in the junk removal industry reached out to me with a vision for something his sector had never had before. Robert G. Allen, MBA (https://www.linkedin.com/in/robertgallen/) had started with one truck in Phoenix. Two decades later, he could see a gap: independent junk removal operators had no dedicated professional community. No shared body of knowledge. No structured path toward higher standards. The industry had plenty of individual talent, but no central place where that talent could connect, learn from each other, and raise the bar together. Robert had a strong vision what this place should be. A professional alliance where operators could share best practices via live events and replays, access structured resources, and work toward excellence as a community. He had the vision and the domain knowledge. What Robert needed was a reliable designer proficient in Kajabi (https://kajabi.com/), delivering coaching platforms and integration solutions that work at scale. That is how the AIJRP project started. https://www.aijrp.com/ Over the next few posts, I will walk through how we built it: from the first call, through brand identity, a major community pivot, custom directory development, and a live launch with founding members. If you have ever wondered what it looks like working with a digital product practitioner on a project of this scope, this series is for you.

Stop guessing what your search visibility is doing. Google Search Console already record every search that brought someone to your site, every query close to ranking, every page Google thinks is worth showing. Most owners would prefer a straightforward digest with clear actions, so I added the thinking layer to the digest. The result is a single readable report, AI-augmented, written for the person who has to act on it. Every report opens with an executive summary: impressions, clicks, click-through rate, average position, organic sessions, and conversions at a glance, with the period-over-period change beside every number. Inside the rest of the report: daily traffic trends, top pages and queries, branded versus non-branded demand, page-one opportunities (queries at positions 11 to 20, each paired with the specific change that would lift it), Core Web Vitals against Google's thresholds, and a log of what was recommended last period and what was actioned. The service runs on a cadence. Weekly for fast-moving teams. Fortnightly for the middle ground. Monthly for established businesses. Same report, different rhythm, billed monthly. Implementation is optional. Stack a small hours pack on top and I act on the recommendations directly. The new subscription is now live on my profile. Automate your reporting. Know your numbers.