Vlad Kutepov
Web Design, Product Design, Visual Design
Masterclasses Streaming / Jun 2026 / Design and Engineering
0
7
Dr Sophia AI went live with its new website in July and I had the pleasure of taking the project through the full design and build process.
I worked closely with the client through discovery phase, starting with market and user research before moving into information architecture and wireframing. We identified six buyer groups, each with a different set of priorities and questions to answer before booking a demo.
That discovery work gave us a clearer view of what each audience needed to understand and helped align expectations across the project. Because the site was prepared for a marketing campaign, the visual system needed to feel memorable as well as credible. I combined familiar corporate patterns with considered motion and clear product communication, keeping every page connected to the same demo pathway.
It was a rewarding build to take from early thinking through to launch, and the current average engagement time of 1 minute 30 seconds is a positive early signal.
For this project I delivered research, UX strategy, information architecture, responsive design, motion and implementation together as one connected delivery.
I should post a proper portfolio piece soon, in the meantime wanted to celebrate it here with you š
2
125
Most businesses do not outgrow their website in one moment. It happens over a year or two of small additions and changes.
An offer. Then a membership. Then a booking form, because new user needs occur and the business needs to adapt. But the site is now doing four jobs and it does none of them as well as it did the original one.
Who is going to help you? This is usually the point someone gets in touch with me.
Personal approach, critical thinking and consistent outputs. You'll have a piece of mind knowing the project will be done with diligence and care. The more complex the scope, the better. This is your place of growth and I'll help you get there.
Let's talk š
https://www.vladkutepov.com/
2
199
Newbold Connect is live. š
For 125 years, Newbold College of Higher Education has been teaching. Now that legacy has a streaming home.
Over the past few months I designed and built a bespoke, video-first learning platform on Kajabi, with the cinematic feel and the warmth of a faith-centred community. On-demand classes, 20+ custom-designed modules, and a membership experience built to scale with a global audience.
Really proud of what we achieved with the Newbold College of Higher Education team. The whole process was a joy thanks to open-minded and disciplined approach of everyone involved!
I'll be sharing more about the project in the coming weeks. https://www.newboldconnect.com/
If you are thinking about a learning or streaming platform and you care about the people on the other side of the screen, I would love to talk.
6
348