Vlad Kutepov's Work | ContraWork by Vlad Kutepov
Vlad Kutepov

Vlad Kutepov

Web Design, Product Design, Visual Design

Followed by Kraig M, Joanna N, and Nadiia S

Adelaide SA 5000, Australia

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Adelaide SA 5000, Australia

Walkerville Netball Club / Sep 2026 / Design and Webflow
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Cover image for Masterclasses Streaming / Jun 2026 / Design and Engineering
Masterclasses Streaming / Jun 2026 / Design and Engineering
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Cover image for Dr Sophia AI went live
Dr Sophia AI went live with its new website in July and I had the pleasure of taking the project through the full design and build process. I worked closely with the client through discovery phase, starting with market and user research before moving into information architecture and wireframing. We identified six buyer groups, each with a different set of priorities and questions to answer before booking a demo. That discovery work gave us a clearer view of what each audience needed to understand and helped align expectations across the project. Because the site was prepared for a marketing campaign, the visual system needed to feel memorable as well as credible. I combined familiar corporate patterns with considered motion and clear product communication, keeping every page connected to the same demo pathway. It was a rewarding build to take from early thinking through to launch, and the current average engagement time of 1 minute 30 seconds is a positive early signal. For this project I delivered research, UX strategy, information architecture, responsive design, motion and implementation together as one connected delivery. I should post a proper portfolio piece soon, in the meantime wanted to celebrate it here with you šŸŽ‰
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Cover image for Most businesses do not outgrow
Most businesses do not outgrow their website in one moment. It happens over a year or two of small additions and changes. An offer. Then a membership. Then a booking form, because new user needs occur and the business needs to adapt. But the site is now doing four jobs and it does none of them as well as it did the original one. Who is going to help you? This is usually the point someone gets in touch with me. Personal approach, critical thinking and consistent outputs. You'll have a piece of mind knowing the project will be done with diligence and care. The more complex the scope, the better. This is your place of growth and I'll help you get there. Let's talk šŸ‘‹ https://www.vladkutepov.com/
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