Pharmacology Manufacturing – Product & Website Design / 2024

I had the opportunity to collaborate closely with this pharmacology manufacturing client, whose main objectives were to increase brand awareness and drive product inquiries via a form in the website footer. The project’s scope evolved through several legal reviews, which required me to remove or replace significant sections of content. Despite these shifting requirements, the client was pleased with the current deliverable for this stage of the project.

Brand Identity & Product Line My primary goal was to design a comprehensive product line that fit into the pharmaceutical industry’s standards in a traditional, understated manner. Due to legal regulations, the visuals had to convey quality, precision and sustainability without being overtly promotional. I created six variations of product packaging, including inner labels and outer boxes - each bearing a signature organic badge to reflect the brand’s commitment to sustainability. I also produced consumer medical information brochures, designed to be accessed through a hidden webpage that users can reach by scanning a QR code on the product.

Website & Platform Configuration I built the website in Webflow, ensuring it could adapt to multiple regulatory changes. Because the client ultimately had to remove direct product listings, the main call to action now focuses on requesting a product catalog. I also configured HubSpot to integrate live chat and manage inquiries more efficiently. The project initially included an animated product slideshow combining video mockups with detailed business value propositions, but this content was scaled down and hidden for compliance reasons.

Collaboration & Research Throughout the process, I worked with various third-party partners, including cultivators and manufacturers to gather the information needed for designing and producing the product line. Their expertise was invaluable for ensuring each package met all labeling regulations. Our teamwork helped me adapt to frequent legal modifications while maintaining the overall brand vision.

Outcome & Next Steps Though the website was ultimately scaled back to comply with industry requirements, it still provides essential information about the company value proposition and encourages visitors to request the catalog. It was a rewarding experience to collaborate with so many specialists in different fields and I’m proud of the flexible, regulation-compliant solution we delivered.