Vijay Krishna's Work | ContraWork by Vijay KrishnaVijay Krishna
Extraordinary Brands & Web for Digital-native B2Bs.
Direct Design Branding & Website
Direct Design is a digital-first creative agency built on a simple belief: there’s always a clearer, more direct way forward.
We started this project with just two words: Direct Design, and complete creative freedom.
We explored a lot of narratives around what “Direct” could mean until we landed on something that felt obvious: roads, traffic signs and wayfinding. In the design world, everyone is trying to find a more direct way forward. Better decisions, fewer detours, clearer direction. So we built the brand around that idea.
What we did:
Brand Strategy + Narrative
Brand Identity
3D Design
Web Design + Development
We probably spent way too much time obsessing over details most people will never notice, but that’s also what made this one so fun.
And yes, it’s completely human-made. No AI. Even the 3D was manually built in Blender.
Full case study coming soon! CHECK OUT THE WEBSITE: https://wearedirect.co/
Let us know what you think in the comments, and follow for more. Frames from the PIL identity project.
PIL is a leading textile company specializing in men’s shirting fabrics, offering comprehensive B2B solutions from ideation to manufacturing. Collaborating with brands like Raymonds, Peter England, and Van Heusen, PIL integrates tradition with innovation to create collections of timeless elegance and contemporary flair.
We created a dynamic visual system based on well-known fabric patterns in the textile industry.
The new visual identity employs a grid system for precise positioning, reflecting the studio's meticulous design approach. The pattern-based concept focuses on repetitive textile patterns as the central element, highlighting the intricacy and beauty of textile design. This direction creates a rich and engaging brand image, showcasing the artistry and complexity of textile craftsmanship.
This updated identity positions PIL as a vibrant, energetic, and appealing presence in the textile industry, enhancing its brand experience and emphasizing the richness and depth of textile design. Frames from the BoomID Identity & Website Project.
BoomID is an identity authorization platform built around one question that most security systems never actually answer: who is really on the other side of this interaction. A password, a badge, a text code, none of it is an actual handshake, just one side handing over characters and the other taking it on faith. BoomID rebuilds that contact literally: a palm, read by a risk engine in real time, proving two parties actually met, not just that one of them knew the right words.
The logomark is a Boomerang with 5 trails, directly originating from the brand name itself: “BOOM” ID. It also closely resembles the palm of a hand- the exact biometric core that BoomID is based on. The wordmark runs wide and uppercase beside it, with the same curved characteristics from the Boomerang mark.
Blue tones dominate the identity throughout, a color palette that doesn’t alarm anyone and argues that certainty doesn’t require anxiety to be believed.
We developed a set of isometric 3D illustrations for BoomID with intentional abstract qualities so it feels like a visual argument for “security without surveillance”. They show the technical side of identity being processed, not people being watched.
Direct Design Agency led the strategy, creative direction and visual identity, building a foundation strong enough that everything built on top of it and we at COSMOFLOW led the brand expression including the 3D assets web design, stayed consistent without extra effort. Frames from the Nexterra Branding & Website Project.
Nexterra builds and operates clean energy systems across five categories: solar, wind, hydroelectric, storage, and nuclear, including small modular reactors.
Every renewable energy brand reaches for the same visual shorthand: soft greens, leaf marks, rounded type. Nexterra needed to enter that category and immediately read as something else, a company confident enough in its technology that it didn't need to borrow the category's usual softness to be trusted.
We built an energetic identity that moves away from that usual muted earthy brand tone.
The logomark, a lightning bolt folded into the shape of an "N." It's built to work at favicon size and needs no supporting tagline to explain what it means.
Nexterra’s palette starts with a ashy null black that anchors every layer then splits into three energetic accents: Electric Yellow (Energy Generation), Safe Green (Energy Storage) and Cool Mint (Energy Grid).
The 2.5 dimensional illustrations took the most experimentation. It sits in between something that isn't quite flat and isn't quite 3D, with enough depth to feel real and also enough simplicity to comprehend what it represents. 
