Frames from the PIL identity project.

PIL is a leading textile company specializing in men’s shirting fabrics, offering comprehensive B2B solutions from ideation to manufacturing. Collaborating with brands like Raymonds, Peter England, and Van Heusen, PIL integrates tradition with innovation to create collections of timeless elegance and contemporary flair.

We created a dynamic visual system based on well-known fabric patterns in the textile industry.

The new visual identity employs a grid system for precise positioning, reflecting the studio's meticulous design approach. The pattern-based concept focuses on repetitive textile patterns as the central element, highlighting the intricacy and beauty of textile design. This direction creates a rich and engaging brand image, showcasing the artistry and complexity of textile craftsmanship.

This updated identity positions PIL as a vibrant, energetic, and appealing presence in the textile industry, enhancing its brand experience and emphasizing the richness and depth of textile design.