NOMAD Brand Experiments with a Procedural Currency-Inspired Identity

NOMAD Brand Experiments with a Procedural Currency-Inspired IdentityNOMAD Brand Experiments with a Procedural Currency-Inspired Identity

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Vijay Krishna

pro

• 6h

Brand Experiments for NOMAD.

A global financial platform built to make moving, managing and organizing money across borders much simpler.

A few weeks ago, I happened to look closely at a currency note I had with me. Not just the denomination or the illustration, but all the tiny details around it. Micro text, security threads, guilloche, spirographs, patterns and gradients, all working together in a way I had never really paid attention to before.

I was honestly a little mesmerized by how much design was packed into something we handle every day. Kudos to currency designers 🫡

I did not want NOMAD to fall into the usual fintech language of 3D coins, floating cards and abstract 3D visuals. I wanted to see if the visual logic of physical currency could be translated into something that feels native to a digital financial platform.

That led me to build a procedural currency-style ASCII tool for the brand, translating imagery into dots, linework, microtype and currency-inspired details.

Since AI is part of NOMAD, I liked the idea of giving the identity its own generative visual system rather than simply borrowing an AI or fintech aesthetic.

For the logo, I explored the silhouette of the Arctic Tern, the longest migrating bird on the planet. I felt the idea of movement across continents fit naturally with NOMAD.

The palette starts with financial greens (Turquoise variant accent because WISE has pretty much claimed the green space already), then expands into brighter colours for different currencies and digital states.

For the type highlights, I’m using Kyoto by Pangram Pangram. I liked how it carries some of the character of serif typography found on currency notes, while still feeling at home in a digital interface.

Still very much a WIP, but I’m enjoying where this is going.

Open to feedback, thoughts, and anything you think could be pushed further :)

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