Woke up to these messages today 🤩
Never really thought my first features on Contra would feel this reassuring. Seeing both Direct Design and Nexterra get picked by the Contra team honestly means a lot.
There’s always that little doubt when you put your work out there, wondering...
Most renewable energy brands sell you on saving the planet. We wanted Nexterra to sell you on something more immediate: not waiting on someone else for your power. ⚡
That's where "Power's next era. On your terms." came from. Not a sustainability slogan, an ownership one.
The...
Direct Design Branding & Website
Direct Design is a digital-first creative agency built on a simple belief: there’s always a clearer, more direct way forward.
We started this project with just two words: Direct Design, and complete creative freedom.
We explored a lot of narratives...
Frames from the Nexterra Branding & Website Project.
Nexterra builds and operates clean energy systems across five categories: solar, wind, hydroelectric, storage, and nuclear, including small modular reactors.
Every renewable energy brand reaches for the same visual shorthand:...
We stopped designing brand guidelines as PDFs.
Because PDFs can be surprisingly inconvenient for everyday use.
They get buried in folders.
Someone ends up using an old version.
A small update means exporting and sending the file all over again.
Motion, interaction and digital...