Vinicius Rodrigues

Meet Vinicius

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Brand & Product Designer and Art Director based in Brazil. For 6+ years I've been turning unclear positioning into brand and product systems that hold up in daily use, three of those years as Art Director at LH Media House.

I start with the business problem, not the logo: research and positioning first, then the system, whether that's an identity, a packaging line, an interface or a full platform. Everything ships documented, so your team can apply it without me in the room.

WHAT I DO
• Brand strategy and identity systems
• Packaging design, validated in 3D (Blender) before print
• Product design: UX/UI for apps, SaaS and dashboards, design systems
• Websites in WordPress, Shopify, Framer or Lovable
• Art direction for campaigns, content and AI-assisted imagery

SELECTED WORK
• Amplie: brand and mobile app for a fintech, designed together
• Zest Rituals: skincare brand architecture and a modular packaging system
• Panceri "Pássaros": hand-painted watercolour wine labels
• Guido Café & Co.: identity and illustration system for a specialty coffee shop
• Duna Arq.: identity and website for an architecture studio
• LH Media House: rebrand and three years of art direction
• Zupan: packaging family redesign (self-initiated)

HOW I WORK
Async-first, in English or Portuguese: written briefs, comments in Figma and recorded walkthroughs. Based in Brazil (GMT-3), with good overlap with US working hours.