Polaris® — Brand Showreel
Hey community, I’m excited to share one of my favorite projects: the branding for Polaris®, a global creative studio renowned for delivering personalized solutions that perfectly balance functionality and aesthetics for brands worldwide.
The logo is inspired by the Polaris star, one of the brightest in the night sky. By horizontally flipping the right side of the star and incorporating a cut circle, the design cleverly forms the letter “P”. This identity is enhanced by a sophisticated palette of purple and neutral tones, conveying modernity and a strong presence within the competitive design studio landscape. A clean, bold, and highly readable typography complements the symbol, establishing a visual language that feels modern, sleek, and futuristic.
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HYPERWARE® • Logo & Visual Identity
Hyperware is AI and Dapp development infrastructure for building at lightspeed. We aim to provide a comprehensive suite of tools and infrastructure to simplify the creation and deployment of decentralized applications, including those leveraging AI.
The logo design emphasizes infrastructure, decentralization, and the speed of light through the use of geometric shapes that convey modernity and futurism. This approach aligns with the brand's current values, focusing on simplification and innovation to drive a growing brand identity. It seeks to position Hyperware as a high-value, high-impact brand in its sector.
A unique, legible, and carefully customized typography is used for the mark, allowing it to inspire trust while maintaining an aesthetic balance with the logo.
Evellant — Logo & Brand Identity
Evellant is born from performance and shaped by Nordic precision — a refined sport lifestyle brand for the active, modern individual. Rooted in running, yet designed for movement beyond the track, our multifunctional apparel adapts seamlessly to running, training, yoga, or everyday life in the city.
The logo captures this essence—clean, purposeful, and inspired by the fluidity of movement. Paired with a visual identity drawn from the raw beauty of Nordic landscapes, we combine striking outdoor photography with a neutral color palette to evoke a sense of calm endurance and timeless elegance.
The brand is rooted in Nordic sensibility, where nature’s serene vastness meets refined design. Evellant embodies simplicity in motion.
Engineered in the Nordics. Crafted with intention.