Slay • Logo & Brand Identity

Slay is the Strategy Studio of Alex Glasneck. Alex is a freelance strategy consultant for digital, brand and experience design- and help brands to do better marketing in the digital era. He helps companies to understand, frame and slay marketing problems holistically. With stories, strategies and systems that build bridges between business, brand and bytes.

The solution we provided for the graphic system was to build a unique logo that had direct but functional nods in relation to the brand name. Additionally, the brand needed a symbol that was not completely tied to the final logo, so ideally they would be independent and could work together as well.

For the visual identity we played with gradients, thus creating dynamic and broad visual compositions within the brand spectrum. Always implementing cuts and bytes in the compositions.

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