Brand Identity for trace™

Trace offers AI agents for logistics operations: a team of agents who quote, find carriers, book, track, and reconcile freight transport 24/7, replacing the phone calls, emails, spreadsheets, and intermediary margins currently used in the industry.

We've focused on giving the brand a unique essence, combining space and astronautical inspiration with a retro-futuristic aesthetic. A brand that lives in the present with a clear vision of transcendence.

Trace as a line or route. The oldest meaning of the word is, literally, the trace left by something in motion: a footprint, a trail, the line that draws a route on a map. That's the essence of the concept; each element is a route from origin to destination.

This project was meticulously crafted by the VASK® Studio team for trace™, delivering optimal results that elevate both brand performance and client outcome.

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