Hunty® Visual Identity

Hunty®

Hunty is a super powerful AI-based search engine that finds the best deals and opportunities for its clients, creating an environment for safe growth. Your goal is priority, be it from specific restaurant options to a quick trip. The name emphasizes the "hunt" for opportunities that we may not see at first glance. After a market analysis and a drawn up strategy, we proposed the solution of creating a unique logotype with a small wink in the letter H, looking for the combination of the initial letter and a bow and arrow to allude to the hunt for offers. All this was accompanied by a visual language with a close and friendly approach, maintaining a timeless and powerful brand.