Jars® — Visual Identity
Luis Vask
Jars is a startup studio & digital agency based in San Francisco, California. Their experience spans building internal products, collaborating with founders to develop products, investing in and acquiring companies, and delivering digital solutions to help clients achieve their business goals.
The distortions within the new Jars logomark represent diverse paths converging toward a clear and unified goal. The square form anchors the new logo, honoring the legacy of the previous design while offering a refreshed perspective aligned with the brand’s evolving identity. The accompanying typography has been carefully designed to harmonize with the symbol—featuring distinctive details that echo its geometry while asserting a unique and memorable character of its own.
They set themselves apart from the competition through direct relationships with brand owners. By gaining a deep understanding of your needs and objectives, they deliver a results-driven approach tailored to achieving your goals. While digital solutions are often unpredictable, establishing a clear strategy paves the way for exceptional outcomes. Jars is a brand defined by its spirit of disruption and distinction within its industry. With this in mind, we introduce a bold new logomark—uniquely blending geometry, futurism, and organic elements—to clearly differentiate Jars from its competitors.
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Posted Sep 4, 2024
Jars is a startup studio & digital agency based in San Francisco, California. Their experience spans building internal products, collaborating with founders.
