Jars® — Visual Identity

They set themselves apart from the competition through direct relationships with brand owners. By gaining a deep understanding of your needs and objectives, they deliver a results-driven approach tailored to achieving your goals. While digital solutions are often unpredictable, establishing a clear strategy paves the way for exceptional outcomes. Jars is a brand defined by its spirit of disruption and distinction within its industry. With this in mind, we introduce a bold new logomark—uniquely blending geometry, futurism, and organic elements—to clearly differentiate Jars from its competitors.

The distortions within the new Jars logomark represent diverse paths converging toward a clear and unified goal. The square form anchors the new logo, honoring the legacy of the previous design while offering a refreshed perspective aligned with the brand’s evolving identity. The accompanying typography has been carefully designed to harmonize with the symbol—featuring distinctive details that echo its geometry while asserting a unique and memorable character of its own.