Polaris Studio® — Logo & Brand Identity
Luis Vask
Polaris Studio® is a global creative agency dedicated to crafting personalized solutions that harmoniously unite functionality and aesthetics for brands across the world. Their multidisciplinary team—an ensemble of visionary strategists, designers, developers, and project leaders—works in close collaboration to deliver bespoke experiences meticulously tailored to each client’s goals, ensuring every project is as distinctive as the brand it represents.
The studio’s logo design centers on the Polaris star, one of the brightest in the sky. By horizontally flipping the right side of the star and integrating a cut circle, the symbol cleverly forms the letter “P,” resulting in a distinct brand mark. This identity is further strengthened by a palette of purple and neutral tones, conveying modernity and a sophisticated presence in the competitive landscape of design studios. A strong, simple, and legible typography complements the symbol, establishing a visual language that is modern, sleek, and futuristic.
polaristudio.co
The primary goal of Polaris Studio’s branding is to showcase their commitment to crafting, customizing, and solving clients’ branding challenges—balancing form and function, while consistently delivering high-quality results that communicate the brand’s values. VASK Studio developed the brand identity, enabling Polaris Studio® to demonstrate their experience and solidify their position as leaders in the branding and web design industry.
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Posted Aug 12, 2024
Polaris® is a creative studio that offers personalized design solutions that elevate your potential and connect with your audience at every touchpoint.
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Timeline
Feb 5, 2023 - Mar 10, 2023
