Umair Qazi's Work | ContraWork by Umair Qazi
Umair Qazi
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Umair Qazi

Founder / Brand Consultant Agenci SEVN

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Followed by Yev L, Jato Y, and Sagar N

Karachi, Pakistan

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Karachi, Pakistan

Brand Guidelines for Recent Work
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Cover image for SAL - Back in the
SAL - Back in the Game. Spanish for salt. The client wanted to launch an electrolyte drink mix in three flavours: blood orange, lemon lime and mixed berries. Beyond that, the direction was ours. We built the brand around sport. On a long match or a hard run you sweat out salt, and that's when your legs go and your focus slips. So SAL is made for tennis, padel and running, for players who need to get back in the game. The name says exactly what's in the pack, and it nods to the Spanish-speaking world where padel started. The identity uses a cool icy blue that fades into each flavour's colour through a halftone pattern, like salt dissolving into water. The layout stays the same across pouches, stick packs, boxes and bottles, and only the colour changes, so the range is easy to tell apart. The full launch campaign was created with AI Branding & AI campaign by SEVN Deliverables: naming, brand identity, packaging system (pouch, stick pack, box, bottle), AI campaign imagery
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Cover image for The client brought us the
The client brought us the name and a real love for coffee, the kind where they can tell you the farm, the process and the harvest year off the top of their head. Our job was everything after that. Colour first - deep plum as the ground, burnt amber as the only saturated thing in any composition. That single restraint is what lets the word mark carry across a shelf. Then the wordmark - geometric, flat-topped K and the pattern pulled directly from it, mirrored and tiled, printed tone-on-tone so it reads as texture rather than competition. Then packaging: retail boxes, pouches, gift sets, cups, bags. One drawing at three scales. Brand Identity Design and Art Direction by Agenci SEVN. Website coming soon.
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Cover image for HISSHO means certain victory —
HISSHO means certain victory — a word written before the attempt, not after. We built a clothing brand on it. Elevated active wear for the run, the gym, the studio and everything after, in one wardrobe. Brand Identity + AI campaign by Agenci SEVN #branding #brandidentity #logodesign #visualidentity
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