The client brought us the name and a real love for coffee, the kind where they can tell you the farm, the process and the harvest year off the top of their head. Our job was everything after that.
Colour first - deep plum as the ground, burnt amber as the only saturated thing in any composition. That single restraint is what lets the word mark carry across a shelf.
Then the wordmark - geometric, flat-topped K and the pattern pulled directly from it, mirrored and tiled, printed tone-on-tone so it reads as texture rather than competition.
Then packaging: retail boxes, pouches, gift sets, cups, bags. One drawing at three scales.
Brand Identity Design and Art Direction by Agenci SEVN. Website coming soon.