SAL - Back in the Game. Spanish for salt. The client wanted to launch an electrolyte drink mix in three flavours: blood orange, lemon lime and mixed berries. Beyond that, the direction was ours.

We built the brand around sport. On a long match or a hard run you sweat out salt, and that's when your legs go and your focus slips. So SAL is made for tennis, padel and running, for players who need to get back in the game.

The name says exactly what's in the pack, and it nods to the Spanish-speaking world where padel started. The identity uses a cool icy blue that fades into each flavour's colour through a halftone pattern, like salt dissolving into water. The layout stays the same across pouches, stick packs, boxes and bottles, and only the colour changes, so the range is easy to tell apart.

The full launch campaign was created with AI

Branding & AI campaign by SEVN

Deliverables: naming, brand identity, packaging system (pouch, stick pack, box, bottle), AI campaign imagery