A visual identity rooted in Indian craft, reimagined for a contemporary audience.

Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.

For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.

I explored: — Art direction — Visual identity — Typography — Packaging — Brand applications

The result is a brand world that feels rooted in tradition, but designed for the present.

Would love to hear what you think ↓

#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity

Day 8/30 of designing one hero section every day. Today: Cerro, a single-origin coffee brand. And after three days of building reveal mechanics, this one has almost no interaction at all. → The photograph is the design. An overhead shot of a picker at work, dark glossy foliage, red cherries. My only job was to not get in its way. → The light does the layout for me. The image funnels attention to the center, so the type sits in the shadowed edges where it doesn't compete. No scrims, no overlays needed. → The only motion is an entrance: the wordmark alone on empty plants, then the picker fades in. Credits: Arbi Khan for the template Image: Google Nano Banana

Built in Framer 8 down, 22 to go.

A new hero section every day for 30 days is a brutal pace. Eight days in, is it getting harder to avoid repeating yourself, or is the constraint actually making ideas come faster?