Umair Qazi

SAL - Back in the Game. Spanish for salt. The client wanted to launch an electrolyte drink mix in three flavours: blood orange, lemon lime and mixed berries. Beyond that, the direction was ours.

We built the brand around sport. On a long match or a hard run you sweat out salt,...

The client brought us the name and a real love for coffee, the kind where they can tell you the farm, the process and the harvest year off the top of their head. Our job was everything after that. Colour first - deep plum as the ground, burnt amber as the only saturated thing...

HISSHO means certain victory — a word written before the attempt, not after. We built a clothing brand on it. Elevated active wear for the run, the gym, the studio and everything after, in one wardrobe. Brand Identity + AI campaign by Agenci SEVN #branding #brandidentity #logodesign #visualidentity

A new bakery & coffee house came to us with a name that already carried a story . مساء means dusk in Arabic, and masa means dough in Spanish. One word, two languages, both true for a bakery that opens in the evening. Our job was to build a world around it. We landed on the blue...