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A new bakery & coffee house came to us with a name that already carried a story . مساء means dusk in Arabic, and masa means dough in Spanish. One word, two languages, both true for a bakery that opens in the evening.
Our job was to build a world around it. We landed on the blue hour — that calm, dusty blue the sky turns once the sun drops and made it the hero, wrapped around bread still warm from the oven. Cool on the outside, golden within.
Naming direction, logo, colour system and packaging by Agenci SEVN.
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BRED FOR. is a fictional dog brand built on one idea: every breed was bred for a job, and the instinct never left. Collies herded sheep, poodles retrieved ducks, Yorkies hunted rats, Dalmatians ran beside fire carriages, so each product turns a breed's original work into an everyday object.
Style 01 is built from Japanese and Korean folk art found at the Cleveland Museum of Art, The Met, LACMA and the Rijksmuseum, and designs the products as soft, deadpan designer objects.
Style 02 is built from early colour autochromes and a 1914 lithographic poster from the Rijksmuseum and the Albertina, and turns every scene into a modern fashion campaign with an archival feel.
The two Styles were chained with Edit image: Style 01 products placed into Style 02 scenes, every headline rewritten in the brand's dry, deadpan voice. The strongest images were selected, upscaled and finished with a logo made in Recraft Logo Maker.
Style 01 (products): https://www.recraft.ai/styles/b8e1a6b6-ae61-49db-907d-74229530b596
Style 02 (campaign): https://www.recraft.ai/styles/7f2a89de-d69a-4fad-aa0d-ba6302c9a2f3
Mustard Seed Garden: Modern Cities
I discovered Wang Gai’s Mustard Seed Garden Manual of Painting, a Qing-dynasty instructional book that taught painters how to study plants and landscapes through quiet woodblock plates.
I use Recraft and turn them into a Recraft Style.
The Style is minimalist, soft, and calm. I use Recraft V4 Style and generated some images. ✨
When I tested it on modern cities and glass buildings by the water, it looked unexpectedly beautiful.
Wang Gai could never have imagined his plates being used centuries later to draw modern cities.
So I created this series and applied the same drawings to real uses: postcards, a hotel room key, a café menu, a city guide, and a highway billboard.
Good work
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