Most local business blogs chase the wrong words.
A plumber answering 'why is my water heater leaking from the bottom' gets found by the person about to call today. 'Plumbing services' does not.
I write content around the exact questions a customer types right before they buy.
what do your customers ask you over and over?
Most of what I write for a business answers one thing, the question a customer has before they buy. Before someone buys from you, what's the thing theyre trying to figure out?
Before you spend on marketing, answer this one. When a new customer books you, do you know how they found you? Google, a friend, a post, a walk-by? Curious what it is for you.
Reading small business websites all day does something to you. Now I have strong opinions about bakery menus and whether a barber needs an About page