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Most of what I write for a business answers one thing, the question a customer has before they buy. Before someone buys from you, what's the thing theyre trying to figure out?
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When did you last buy your own offer?
I mean actually bought it, with a real card, on your phone.
It takes about 15 minutes, and it's one of the most useful things you can do for your business this week.
Because that's where the small stuff hides.
None of it shows up on your dashboard. Your buyers just quietly feel it.
So here's a simple Monday task. Buy it, go through the first five minutes like a new customer, and write down anything that made you pause.
Then refund yourself.
Your SaaS product might be solving the wrong problem. And most designers don't realize it.
Before jumping into Figma, designing dashboards, or creating beautiful interfaces, there's something much more important to understand.
The difference between a Business Problem and a User Problem.
In Part 01 of my SaaS Product Design Masterclass, I'm breaking down:
🔹 1.1 — Start with the Business Problem
🔹 1.2 — Understand the Business Impact
🔹 1.3 — Identify the User Problem
🔹 1.4 — How Business Problems and User Problems are connected, but different.
Here's an important thought:
A business wants to achieve a goal.
A user wants to solve a problem.
Great digital products understand both.
This is where meaningful product differentiation begins — not with UI, but with problem understanding.
🎯 This is Part 01 of my 10-hour practical SaaS Product Design series, where I'll walk through the complete process of understanding and designing a SaaS product.
If you're a UX/UI Designer, Product Designer, aspiring designer, or SaaS founder, this series is for you.
One question: Do you start your design process with business problems or user problems?
Share your thoughts below!
#SaaSProductDesign #UXDesign #ProductDesign #UXResearch #DigitalProduct
The competitor: Picture this: a plumber has 800
past customers in an old spreadsheet.
He has 11 reviews on Google. The
competitor down the road has 200.
He has never sent those 800 people.
a single message. Every job comes from someone searching or someone calling.
It isn’t bad service. It’s a
business with no system for staying in touch.
Does your business have a list like that sitting somewhere? 👇
