New mark exploration for the letter A.
3 votes
Ends in 16h
working on a wordmark for meyouzik.
the m and the k share the same angled cut, just mirrored. same geometry, different letter.
that's what i try to find in every wordmark
the one shape that repeats, then making every letter speak it.
same wordmark, stacked.
the shapes don't change, just the grid.
if a mark only works in one lockup, it isn't a system yet.
working on a wordmark for meyouzik.
the m and the k share the same angled cut, just mirrored. same geometry, different letter.
that's what i try to find in...
i used to think a good logo just needed to look clean.
then i started asking why.
why this shape.
why this color.
why here, not there.
most logos have no idea why.
so when i had two versions of a lettermark for Ridgeline,
i didn't pick the one that looked nicer.
i picked...
