i used to think a good logo just needed to look clean.
then i started asking why.
why this shape.
why this color.
why here, not there.
most logos have no idea why.
so when i had two versions of a lettermark for Ridgeline,
i didn't pick the one that looked nicer.
i picked...
New mark exploration for the letter A.
3 votes
Ends in 16h
Working on a new lettermark for a brand called "Ridgeline"
I’m torn between the more compact version (left) and the taller, more legible version (right).
Which one reads better as an "R" to you?
Drop a vote :)
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A single letter mark can carry an entire brand's visual language if it's built with enough intention.
Or it can just sit there looking nice.
S lettermark exploration.
