Taher Bhopalwala

AURR - Packaging exploration for a modern Indian snack brand

AURR is a concept Indian snack brand built around a simple moment: “Aurr… kya khaoge?” (what more will you eat?)

The goal was to design packaging that feels:

Modern, not western

Playful, not childish

Desi, without leaning...

Safety is the enemy of attention.

In a feed dominated by "Corporate Blue" and safe sans-serifs, blending in is the default. I wanted to test the opposite: High-Friction Visuals.

I used Granular Textures, Aggressive Typography, and 3D Character Design to disrupt the scrolling...