Taher Bhopalwala
Strategy-led Brand Identity Designer.
New to Contra
Taher is ready for their next project!
AURR - Packaging exploration for a modern Indian snack brand
AURR is a concept Indian snack brand built around a simple moment:
“Aurr… kya khaoge?” (what more will you eat?)
The goal was to design packaging that feels:
Modern, not western
Playful, not childish
Desi, without leaning...
Safety is the enemy of attention.
In a feed dominated by "Corporate Blue" and safe sans-serifs, blending in is the default. I wanted to test the opposite: High-Friction Visuals.
I used Granular Textures, Aggressive Typography, and 3D Character Design to disrupt the scrolling...
