Innovative Packaging Design for Modern Indian Snack Brand AURRInnovative Packaging Design for Modern Indian Snack Brand AURR
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Taher Bhopalwala
• Feb 13
AURR - Packaging exploration for a modern Indian snack brand
AURR is a concept Indian snack brand built around a simple moment: “Aurr… kya khaoge?” (what more will you eat?)
The goal was to design packaging that feels:
Modern, not western
Playful, not childish
Desi, without leaning on nostalgia clichés
Packaging colors are intentionally loud and limited, prioritizing instant visibility and quick flavour recognition in crowded retail environments.
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