Spark is a soy candle brand exploring the relationship between light, colour and mood. Built around the sensory experience of scent and atmosphere, the brand transforms everyday candle rituals into moments of intention, using colour as a way to express the distinct feeling behind each fragrance. The visual identity centres on fluid Gaussian gradients and glowing aura-inspired forms, representing the diffusion of scent and the shifting light of a burning candle. Each fragrance is assigned its own colour palette, ranging from warm ambers and ethereal purples to deep indigos and crisp teals. A contemporary serif wordmark brings structure to the expressive visual language, while the packaging combines vibrant artwork with tactile, matte-finish recycled cardstock.