In a feed dominated by "Corporate Blue" and safe sans-serifs, blending in is the default. I wanted to test the opposite: High-Friction Visuals.
I used Granular Textures, Aggressive Typography, and 3D Character Design to disrupt the scrolling pattern. Imperfection creates a "pause." The Result.. Higher engagement than polished, template-based designs.
Rectio — Brand Identity
Brand Identity • Visual Direction • Business Cards • Mockups
A modern and minimal branding direction for Rectio, from visual identity to business card applications.
Created by Artonest Design Studio — artonest.design
Branding v3 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
See full case study here