LIUJIAYUN Studio

In the Era of GenAI, How Do We Maintain an Irreplaceable Artistic Voice?

Spring always brings a renewed belief in rebirth 🌸

While recently archiving the past Spring Visual Identity I crafted for Eslite Bookstore, that creative state came rushing back. In this visual, I used airy...

EASTERN LEGENDS: A NEW YEAR TRIBUTE

In Eastern tradition, tea is a medium of connection holding deep sentiments. To celebrate the New Year, we use majestic mythical imagery to create a gift of unparalleled elegance.

Inspired by guardian beasts, this collection is a dialogue...

🔮 TAROT CEO | A Design Philosophy of Interdependence

"The best does not come alone. It comes with the company of the all." — Rabindranath Tagore

Anchored by the Ace of Wands, we challenged ourselves to transmute Occult themes into a Premium Commercial Aesthetic.

Symbol Reimagined:...

Project: eslite Bookstore Strategy Concept: Visualizing the Unwrapping of Surprise

We are crafting a new visual vocabulary to redefine "surprise."

➿ Core Imagery: The Unwrapping Here, the ribbon is not static decoration; it symbolizes the anticipation felt during the process of...