Unveil the Surprise: Eslite Bookstore's Visual Identity StrategyUnveil the Surprise: Eslite Bookstore's Visual Identity Strategy
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LIUJIAYUN Studio
• Feb 5
Project: eslite Bookstore Strategy Concept: Visualizing the Unwrapping of Surprise
We are crafting a new visual vocabulary to redefine "surprise."
➿ Core Imagery: The Unwrapping Here, the ribbon is not static decoration; it symbolizes the anticipation felt during the process of opening a gift. We capture the dynamic trajectory of the ribbon as it unravels—the precise tension between "binding" and "release."
Visual Strategy By visualizing the interplay of weaving and loosening, we give form to the allure of the unknown. The identity acts as a gift in motion, guiding visitors within eslite's cultural sanctuary through a psychological rhythm: from "Anticipation" to "Reveal."
#BrandStrategy #VisualIdentity #Logo #DesignThinking #esliteBookstore #Typography
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