Stanley Vaganov
I design brands systems and products that scale.
New to Contra
Stanley is ready for their next project!
Designers love building brand systems in Figma. It feels organized. It feels modern. It feels finished.
But most brand systems are built for the wrong audience.
A brand does not live inside a design file. It lives in the hands of marketers, sales teams, social media managers,...
A Figma file full of components is not a design system.
A brand PDF is not a design system.
A site with downloadable logos is not a design system.
Those are archives.
They look organized. They fail under pressure. The test is not how it looks in a case study. It is how it performs...
Official launch of http://sitecritique.app
Site Critique is a tool that reads your portfolio website the way a real client, recruiter, or buyer would. It looks at clarity, positioning, trust, and conversion signals and shows you what your site is actually communicating versus...
I launched something new this week called The Critique.
We, creatives, do not really know our own value until we see our work through someone else’s eyes. Especially the person deciding whether to hire us, trust us, or move on.
The Critique lets you see your portfolio or site from...
I built a tool I wish I had years ago.
You drop in your portfolio URL. It shows you what a client actually sees. Not whether your work is good or bad, but who it attracts, who it quietly pushes away, what assumptions it triggers in the first seconds, and where deals are likely...