Designers love building brand systems in Figma. It feels organized. It feels modern. It feels finished.
But most brand systems are built for the wrong audience.
A brand does not live inside a design file. It lives in the hands of marketers, sales teams, social media managers,...
Official launch of http://sitecritique.app
Site Critique is a tool that reads your portfolio website the way a real client, recruiter, or buyer would. It looks at clarity, positioning, trust, and conversion signals and shows you what your site is actually communicating versus...
I built The Critique to surface how websites are actually read, not how we hope they’re read. Journey for the past few days has been bananas. Thank you all!
Right now, the full audit is free while we’re in early access.
Once we hit around 500 audits ( not far away ), we’ll...
I launched something new this week called The Critique.
We, creatives, do not really know our own value until we see our work through someone else’s eyes. Especially the person deciding whether to hire us, trust us, or move on.
The Critique lets you see your portfolio or site from...