Simon Presland

What’s your go to Shopify theme when you’re building a custom theme?

I always start with Shopify Horizon as the base, bolt on Tailwind CSS, and build from there. I've built loads of custom theme's this way, its so much easier than buying a premium theme and trying to modify it....

Hungry? You will be.

Yoli Pantry is a Korean American-owned food brand based in Los Angeles, creating savory cooking products rooted in Korean flavour and designed for the way people actually cook, quick meals, weeknight dinners, and everything in between.

I worked with them on a...

Really pleased to see this one go live.

IDEA are a London-based independent publisher, renowned bookshop, and fashion-adjacent brand, with a cult following (and some very good caps).

I worked with them to migrate from their 123 Reg store to a new custom Shopify build.

With 10,000...

Sometimes the smallest of changes to a website can have a meaningful impact on performance. Small improvements to messaging or the checkout experience can increase average order value (AOV) and reduce checkout abandonment. If you operate a multi-country store, it’s important to...