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Yoli Pantry is a Korean American-owned food brand based in Los Angeles, creating savory cooking products rooted in Korean flavour and designed for the way people actually cook, quick meals, weeknight dinners, and everything in between.
I worked with them on a new custom Shopify theme focused on bringing the brand’s personality, product storytelling, and recipe-led content into a faster, more scalable experience.
The build centered around a mobile-first customer journey, flexible content sections, and a cleaner PDP experience to better support conversion and discovery across the range.
A big focus was balancing performance with storytelling — creating a site that feels editorial and brand-led, while still being easy to shop and manage day to day.
https://yolipantry.com/
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just wrapped up a Shopify redesign for LumiCup, a sustainable drinkware brand replacing single-use plastic with endlessly recyclable aluminum cups.
They had a strong Figma design and an existing store that hadn't caught up with it. Rebuilt the whole thing in custom Liquid sections, fully editable through the Theme Editor.
Clean, fast, and built to grow. Check it out at lumicup.com 🥤
Before you redesign your eCommerce website, here’s something most people get wrong:
They focus on making it look better…
…but ignore how it actually performs.
A high-converting store needs:
• Clear structure (users shouldn’t think too much)
• Strong product pages (this is where decisions happen)
• Trust elements (reviews, layout, clarity)
• Mobile optimization (majority of traffic is mobile)
Redesigning without fixing these won’t change your results.
Design should solve problems not just improve visuals.
If your store feels “nice” but isn’t converting, that’s usually the gap.
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A new case study on how I structured Allowing Realities Through A.R.T. into a system-led Shopify experience: Check it out
The focus wasn’t visuals, it was clarity.
Defining the offer, organizing services, and creating a platform that removes friction for both the business and the client.
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